The Story of a Digital Marketer

I live and breathe marketing! 

OK, that may be a little too much, since there are a few other things I love doing. But I definitely have love affaire with marketing. In particular digital social marketing and customer behaviour.

But before you go read more about my story and how I ended up here, a few things about me.

tube - Award winning up-cycling brand

From Startups to big Brands

Digital Marketer & Entrepreneur

I’ve cofounded two start-ups, an award winning up-cycling brand and a Chiropractic clinic,  I worked for SMB in the watch industrie as well as for big national and international companies in the Telco, Automotive and Transportation Industry.

Marc Lounis Digital marketing Teacher

Studying & Teaching

Learning and giving back

I got a Master's in Digital Marketing and in Management from IE Business School in Madrid and today I share my knowledge with young minds as a lecturer in marketing at the University of Neuchâtel, the BFB Business School and the CPLN.

Marketing Buzzword Debunked Marc Lounis

Research & Writing

Turning theory into practice

My expertise and research is in customer behaviour influence in a social media dominated business environment. I'm the co-author of  the "Marketing Buzzwords Debunked" the first collaborative marketing book and the first scientific article on TikTok.

I’m a passionate marketer with more than 15 years of experience, proudly cultivating my geeky side and my love for gadgets.

In the past years I’ve honed my skills in:

  • Applying Behavioural Science theory to influence the customer journey @ Swisscom AG
  • Creating 360° Digital and Social Media strategies for BFB Biel Bienne, Postauto Schweiz, Formex Watches, Milus Watches
  • Executing Paid Social and Google Ads Campaign for Peugeot. PSA Retail, Robert Pfister, BFB Biel Bienne, CPNE, Cabinet OOAK, Bijouterie Jaques Tissot
  • Developing Inbound Marketing strategies including Content Marketing, SEO  and Email Marketing for Quickline, Formex, Peugeot, Citroën, DS
  • Doing ongoing Social Media and Community Engagement activities for Peugeot, Citroën, DS, Opel 
  • Content Creation and Editing – Postauto, Peugeot, Citroën, DS, Opel
  • Building online experiences and managing e-commerce project with ESB, Omega, Formex, Hystrix Medical, Milus, Bold Cycles
  • Teaching and creating education material in digital marketing @ University of Neuchâtel, HEG-Arc, BFB École commerciale and CPNE.

The true Story of a Digital Marketer!

Ever since I studied marketing I was fascinated with how little marketers knew (and still know) about the return on their invested marketing budgets. This fascination led ....

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The true Story of a Digital Marketer!

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