The Story of a Digital Marketer
I live and breathe marketing!
OK, that may be a little too much, since there are a few other things I love doing. But I definitely have love affaire with marketing. In particular digital social marketing and customer behaviour.
But before you go read more about my story and how I ended up here, a few things about me.
From Startups to big Brands
Digital Marketer & Entrepreneur
I’ve cofounded two start-ups, an award winning up-cycling brand and a Chiropractic clinic, I worked for SMB in the watch industrie as well as for big national and international companies in the Telco, Automotive and Transportation Industry.
Studying & Teaching
Learning and giving back
I got a Master's in Digital Marketing and in Management from IE Business School in Madrid and today I share my knowledge with young minds as a lecturer in marketing at the University of Neuchâtel, the BFB Business School and the CPLN.
Research & Writing
Turning theory into practice
My expertise and research is in customer behaviour influence in a social media dominated business environment. I'm the co-author of the "Marketing Buzzwords Debunked" the first collaborative marketing book and the first scientific article on TikTok.
I’m a passionate marketer with more than 15 years of experience, proudly cultivating my geeky side and my love for gadgets.
In the past years I’ve honed my skills in:
Ever since I studied marketing I was fascinated with how little marketers knew (and still know) about the return on their invested marketing budgets. This fascination led ....