DIGITAL MARKETING
The world has changed, the customer has changed, marketing has changed! The digital revolution and the emergence of new mobile technologies have profoundly impacted the way consumers behave. This paradigm shift is having a huge impact on how modern marketing is done.
In a world dominated by Social Media and Search Engines, brands must adapt their marketing strategies and apply ever-evolving tactics and tools. To keep up with this staggering pace can be challenging and needs continuous education.
For the past 5 years, Marc has been sharing his expertise in digital marketing and consumer behaviour with students and professionals alike. From Bachelor students learning how to create an online presence, to professionals seeking to elevate their career and corporations in need of targeted training sessions, Marc has been sharing the latest theories, concepts and tactics from the field of digital marketing, social media and consumer behaviour.
Through our extended knowledge in developing complete curricula for higher education and companies, we help our clients create new courses and seminars, delivering not only the latest science in marketing and customer behaviour, but also real-world case studies in order to equip students and employees with a deep conceptual understanding as well as actionable knowledge.
Whether you are a manager looking for a way to keep your team's knowledge up to date, or a school/university seeking to stay relevant in today's education disruption, we can help you create a tailor made solution.
For Companies
Whether you need a shorter keynote speech on a chosen topic, an in-depth full-day course or workshop, or even a multi-day seminar, we've got you covered.
We develop on demand training sessions based on your specific needs, covering all aspects of digital marketing and social media.
- Digital Marketing Strategy
- E-Commerce & Digital Customer Journey
- Inbound Marketing Tactics
- SEM & Online Advertising,
- Social Media Management
- Email Marketing.
For Higher EducAtion
We developed and create complete syllabuses, including learning material, teaching and final exams for Bachelor and Master-level students in Marketing, Communication and Business Administration as well as for professional diplomas in marketing and sales like the Swiss Federal Diploma.
See the course description for "Web rédaction et environnement digital" at the University of Neuchâtel as an example.
If you are looking for a Lecturer in the field of digital marketing, social media and web technologies, look no further!
For Students & Professionals
We are currently not offering online courses through our own website. If you are a student looking to take one of Marc's classes and you are located in Switzerland, here are some options:
- Bachelor Sciences de l'information et de la communication (FR), Université Neuchâtel, Neuchâtel
- Spécialiste en Marketing avec brevet fédéral (FR), BFB École Commerciale, Biel-Bienne
- Spécialiste de Vente avec brevet fédéral (FR), BFB École Commerciale, Biel-Bienne
- Généraliste MarKom (FR), BFB École Commerciale, Biel-Bienne
- La gestion des réseaux sociaux (FR), BFB École Commerciale, Biel-Bienne
- La publicité digitale (FR), BFB École Commerciale, Biel-Bienne
- SEO – Search Engine Optimization (FR), BFB Ecole Commerciale, Biel-Bienne
