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marketing insights

Discover our marketing insight articles, drawing from academic research, real-world applications, and current best practices for marketers and decision-makers.

February 9, 2026

Why Your Best Content Should Earn Reach Before You Pay for It

Why Your Best Content Should Earn Reach Before You Pay for It

Latest articles

Marketing

Emotions and Marketing: Why They’re Critical to Success

Marketing

Understanding Marketing Channel Strategies: Multichannel, Crosschannel, and Omnichannel

Marketing

Navigating the Marketing Funnel (Part 1): A Comprehensive Guide to Customer Awareness

Marketing, Social Media

Why Your Business Needs Buyer Personas to Succeed

Marketing

Missing from Search Results? Inbound Marketing Can Help

Marketing, Social Media

What is Attention Arbitrage in Marketing?

optimization

What is A/B testing and how it works

Book, Social Media

Marketing Buzzwords Debunked

About me

The true Story of a Digital Marketer!

Social Media

Are Social Networks a Threat to Privacy or is the Notion of Privacy Changing?

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More than 450 marketing Buzzwords explained.

Marketing Buzzword Debunked Marc Lounis
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